Zhangjiajie Jinchi entered a strategic cooperation agreement
As at January 1, 2016, Zhangjiajie (China) Jinchi Giant Salamander Biological Technology Co. Ltd (“Zhangjiajie Jinchi”), a wholly-owned subsidiary of Jinchi Biotech Ltd ( “Jinchi Biotech”)(NSX: JCB), entered a strategic cooperation agreement (the “Strategic Cooperation Agreement”) with Zhangjiajie Tourism Group Co. Ltd (“Zhangjiajie Tourism Group”, stock code:000430).
Zhangjiajie Jinchi and Zhangjiajie Tourism Group will cooperate on marketing, promoting, advertising and training, and share advertisement resources and launch a new exquisite tourism route: Yangjiajie, Baofeng Lake and Zhangjiajie Giant Salamander Science Museum.
Zhangjiajie Tourism Group is a state-owned holding company listed on the Shenzhen Stock Exchange with tourism resources development, tourism infrastructure construction, high-tech development in tourism industry, and security investment consultancy services as its main business. In 2014, Zhangjiajie Tourism Group achieved annual operating income about AUD$ 104,350,000 (RMB 484,009,400) and received nearly 5 million tourists, among which Yangjiajie and Baofeng Lake attracted 339,300 and 562,400 tourists respectively.
The Strategic Cooperation Agreement, which is mainly focused on Zhangjiajie tourism industry, can help promote Zhangjiajie Giant Salamander Science Museum to worldwide tourists and enhance brand effect and advertising effect. This agreement is expected to bring Zhangjiajie Giant Salamander Science Museum more than 200,000 tourists, which may greatly increase ticket proceeds and product sales revenue in 2016.